Hey miles here miles Becker calm, this video reveals my seven top digital marketing trends for 2019. The goal of this video is to help you stay on the leading edge of digital marketing. So you can make sure that you are ahead of the crowd and you are getting the lion’s share of the clicks and conversions.
1. Facebook ads are going to continue to get more expensive
Now, there are several reasons why this is happening. First, off in 2017, Facebook started running out of ad inventory inside of their newsfeed product, which means, if you are an advertiser buying space in the newsfeed. They actually for certain demographics, didn’t have enough content published from the users to mix in the advertisements with. Since it’s an auction platform, this means supply and demand take over and the price goes up now. This is not true for every segment, but for the big-time segments that a lot of people focus on it is mix that, with the fact that the number of monthly active subscriber growth has slowed significantly, the number of people leaving Facebook because of the privacy scandals and All that other stuff that’s going on is also not helping this situation and third, you have the FTC, the Federal Trade Commission in the United States, who are looking at potentially putting a fine on Facebook for some of their data breaches. It’S been leaked that that might be one of the largest fines they have ever placed on a corporation, not to mention what’s going on in Europe with the GDP, our laws that Facebook is pretty much in breach of as well. So there’s a chance that Facebook’s gonna get hit with some big-time fines and then they’re gonna need to make up that money to make their investors happy where’s that money gonna come from advertisers, so I’m still buying traffic. But I am definitely taking some of my ad budgets away and I’ve been placing it into other areas recently to make sure that I’m ready for when Facebook is no longer a viable pay-per-click method based on the numbers.
2. An increased focus on conversion rate optimization
This dovetails into number one for sure. People who have been all-in on Facebook, advertising and they’re watching their ads costs go up. That means they’re watching their cost, LEED goes up and their cost for new customer acquisition is going up as well.
What can you, as a digital, marketer or business owner, do to fight that? Well, split testing right conversion rate optimization is a huge way for you to be able to get more leads and more sales with the same ad budget. So I think more and more businesses are gonna realize that hey we’re putting in a ton of money into our advertising and/or we’re putting in a ton of our energy into content marketing. We should be taking time to split test our opt-in pages or calls to actions our sales pages, so we can make sure we’re maximizing the return on energy and/or ad spend. So I think the conversion rate optimization is going to grow, to be something that’s even more talked about and more commonplace for businesses right now. I still think that it’s only the leading edge businesses in this world and also I’ve taught how to do a/b split testing on your WordPress website on your funnels on WordPress. I’ll definitely have that video linked to in the description if you’re not yet doing any sort of split testing. Now is the time to get started.
3. More digital, marketers publishing on YouTube
I believe, there’s gonna be more digital, marketers publishing on YouTube. Now there are some astounding statistics about YouTube. If you haven’t googled it and read through any of the statistics, I highly recommend you take a moment to you know. Facebook has been touted as an amazing platform with two billion monthly active users. I found that YouTube is currently running at about 9 billion monthly. Active users, which is right on the heels of Facebook and used to YouTube, does have a fairly large segment of individuals who use their platform, who never actually log. Because YouTube videos can be embedded in blog posts and you could just use their search engine. And you can watch videos without ever logging in so it is. A behemoth is actually the number two platform compared to Facebook and again it’s right on the heels, some really powerful numbers from the different demographic groups right so that 18 to 24 and 18 to 34-year-old segment, which is the most valuable segment for advertisers, has A huge propensity to watch videos on YouTube in the 18 to 24 segment, 96 percent of them have watched. Videos on YouTube reach more 18 to 34-year-old men than any cable network on television which is crazy to think about. But then you might wonder about well what about the 60s and 70s out there? Well, 51 percent of 75-year-olds and older have watched youtube videos, so everyone in you know, over 50 of every age group, is watching youtube videos. You mix that with the fact that about 5 hours a day is the average on how much television most people in America watch going on with the whole cord-cutting thing of stopping to pay for cable TV and starting to shift the viewing online. That is just gonna continue: YouTube is going to grow massively, then, as kind of from the standpoint of digital marketers, to create a blog and to get written content out there on a blog, the barrier of entry is extremely low.
You could use a free com site. You can go, buy some rubbish, content, milk content and publish it up there. You never have to put your face out there. You never have to put yourself out there.
You can just pretty much put out search engine spam and that’s what’s happening. There are over a billion blogs today in the world putting out content, whereas on YouTube. Many many people in our world are extremely afraid of taking that kind of leap, to go on record, to go on camera and to be on camera. Looking into a camera lens, like I’m doing now, without red light, flashing, saying you’re just getting some people to freeze up so there’s a higher barrier to entry, which means that there’s more opportunity for those marketers who are willing to kind of publish on the platform And everyone starts out a little rough and bumpy on their world of YouTube, but we get better as we do it more often. So I think, for those reasons, more and more people are gonna be shifting their energy over to YouTube, and I think that YouTube has one of the more exciting advertising platforms coming out. I’m getting some incredible low cost per views right now and running. I’m not running call-to-action ads, I’m just running ads to a lot of my videos that are out there. The numbers are looking astounding and I’m going to start doing some more call-to-action ads.
4. Podcast listenership just continue to grow and grow
The female demographic is the fastest-growing demographic. Although there are more men who listen to podcasts right now and I’ve got a theory about why this is and it’s really important to always think about when you get these data points, why? Why is that? That’S where you can really get those aha moments to realize? If your people are on that platform and if that channel makes sense for you to really go all-in on and I call this the parental challenge right, so a lot of parents with kids, whether they’re their toddlers or newborns or young preteens tweens whatever they are. You know parents with kids have very very limited time to themselves. The ability for a parent who’s got two or three kids to sit down and read a book for an hour or to read a few articles on their phone is extremely limited, but they have the ability and the time to put on their earbuds and listen while they’re cleaning, while they’re at the gym, while they’re driving the kids around to soccer practice, there’s a lot of potential for these individuals and these demographics to consume content in audio format where they can’t sit down and watch a video. And they don’t have the freedom to sit down and read a book because of their lifestyle with the kids. So a lot of these individuals are realizing that they can entertain themselves that they can grow personally through personal development. And/Or learn kind of professional things within their industry because there are podcasts on every single topic in just about every single industry out there. So if you have the parental demographic right, the late 30, the 35 to 55 year old demographic if they are somebody you’re trying to reach podcasting, maybe a great place to reach them, and I think more and more people are gonna consume more podcasts, and I think more and more marketers are gonna be publishing podcasts. This dovetails with the last one of the YouTube channel. All of my videos that don’t do screen shares actually make it on to a podcast feed. If you haven’t found that yet you can just search for miles Bechler in your podcast app and I’ve got over 300 episodes there for these types of people, people who can’t sit down and watch a video, but while they’re commuting, while they’re on the train, while they’re At the gym they can still fill their mind with positive, empowering messages and helpful ideas about digital marketing. You could be doing this for your audience as well.
5. Omnichannel marketing.
You know I went to the Affiliate Summit West conference in Las Vegas. I heard Ryan dice speak. I heard Neil Patel speak.
I got to do this really cool in-person sit down with Neil Patel. There were about 20 of us. We got to ask him questions the big buzz word from that entire event was omnichannel marketing, big brands and big businesses are no longer all in on that one ad platform that for so long was Facebook advertising. Many of these businesses are spreading their money out across many different channels, and the theory is that, even if you’re doing brand based advertising the fact that you’re, showing up more often in more places and you’re getting exposure for your brand, your brand story and your content On many different platforms really increases the trust that your audience has with you, because we expect brands that are trustworthy to be everywhere. This is a part of why we’re now running pay-per-click ads on Pinterest for my wife’s content for her pins.
These are not call-to-action pins. These are just to get more reach on the Pinterest platform. We’Re also running pay-per-view ads here on YouTube for my wife and my best videos to make sure we’re just reaching larger demographic segments and, of course, we’re still doing our Facebook advertising. Even though we’ve decreased those numbers a little bit, here’s the interesting kicker and this is what Neil Patel convinced me of that got me over the hump to really kind of start investing in his omnichannel marketing was. He has clear data that when he began running advertisements on YouTube on Google and on the other platforms, his facebook ads ad spend the cost per click. The cost per conversion actually went down and has something to do with his branding.
It’s extremely difficult to track. That’S one of my next challenges in 2019 is how to track the efficiency of this, but when Neil Patel is saying clearly that he believes beyond a shadow of a doubt, that his investment in advertising on additional platforms helped him get better numbers on his core platform. I was all-in, I began testing it and the numbers for us our OTO sales month-over-month have grown more in the last month than they have in quite a while. So there is definitely something going on here.
6. Increase focused on the power of brand
There are two sides to this. I already talked a little bit about the side of this, which is the pay-per-click side. The willingness to pay to get your messages out to get your best content out, because it’s your best content and when people watch your best videos when they consume your best content. Not just your call to action content, then that likeability increases that trust ability increases and you’re able to grow your audience right. So that’s the one side and we’ve already kind of talked about that.
The other side is when you become the default person or the default brand, that users search in the search engines. It actually helps your rankings for all of your keyword phrases. Let me give you an example for this, so when someone goes to YouTube and they search miles, Bechtler SEO or miles Beckler Facebook ads or miles Beckler, something else face or excuse me, YouTube is realizing that miles. Beckler is the brand and then there’s a keyword associated with it and as more and more people search for the brand, along with the information that they want, it actually increases the authority of the entire channel. The same can be true on a blog when someone searches for my wife’s brand plus meditation or my wife’s brand plus Channel messages, etc. It actually increases her rankings for all the hundreds of thousands of keyword, phrases that drive traffic to her web site each and every single month when someone goes and searches for Rachael, Ray pots and pans, because they’ve watched Rachael Ray, they believe in the Rachel Ray brand And Amazon and Google and YouTube are seeing all of these searches around Rachael Ray this Rachael Ray that the power of brand has taken over on the organic side as well.
So are you building a brand? Are you making sure that your brand has a very kind of cohesive, feel every single video I start with my name and my domain com? So when somebody thinks hmm, I wonder where I could learn XYZ. They might just have a moment of miles. Bechler miles vector com, let me go search miles. Bechler, comma digital nomads do miles, have any content on digital nomads. When that starts to happen, my rankings for all my keywords go up up up. So the increased power of brand works on two levels: the paid level and also the organic level, and that’s going to get more and more important.
7. Greater demand for digital marketing help
Finally, here greater demand for digital marketing help. Now, what do I mean by digital marketing help? I think that clearly, this is in alignment with local businesses, local marketing agency running the Google, my business kind of optimization, as well as helping local businesses get on the map packs. I think it helps with getting them more reviews creating review systems, so people can get better reviews for local businesses, but this goes way beyond local businesses. To be perfectly honest, there’s more of a need now than ever for podcast editing services right for professional video, editing services for individuals to go work with YouTube influencers and help them take their videos and cut up 60-second spots.
So they can run those on Instagram and Facebook right. There’re a lot of additional services that all of the different brands and all of the different companies that use digital marketing in one way or another. They all continue to need support, whether they’re, all in on a digital business like I am, or even when they run bricks and mortar business, and they just need a local SEO agency or a local WordPress consultant to help them dial in their sites. So they can rank better for their core keywords, as our world continues to go more digital, with more ecommerce going on digital, more research for e-commerce and more research for bricks and mortar purchases happening online. Those who are being found on the search engines, those who are running efficient, funnel with Facebook advertising, those who are optimizing, their funnels, the need for a professional conversion rate optimization specialists will only continue to go up year-over-year. So what I’m getting at here is even if you’re not building an affiliate marketing brand based on a specific niche that you love and you haven’t found that thing inside of your heart. That makes you say that you just want to share with the world. You might still be able to find a way to take all of this knowledge and your interests in the world of digital marketing and apply it to local businesses, apply it to digital businesses. I hire a team of we to have 12 plus people. I pay each and every month because they’re all adding value and they’re all helping me grow my business. So my support for this business that my wife and I run literally takes care of many people right. If you think about their families that they’re supporting with his income, it really is a big ripple effect and you’re gonna find more and more businesses, both bricks and mortar and all-in on digital are gonna need that kind of support. So there’s another great need for you. I was able to go full time online fastest by offering digital marketing services selling services is always going to be a faster path to 10 grand a month than it is to grow a niche site. I personally did both at the same time and once that niche site took over, I just went all-in on that and I let the client work go. But the client work served me greatly for about four years and I think that’s just gonna get more and more valuable and that’s it.
That’S the whole video. So I hope you’ve enjoyed this. If you know somebody who’s in the world of digital marketing, who runs a business and maybe doesn’t think about digital marketing enough grab, the URL share it out with them put it in a Facebook group share it on Twitter. Help me with a little share and a reach through on reddit or whatever you do. I appreciate you if you have questions about any 7 of these, that we covered or any other ones. You think that I left off get at me in the comments below thumbs up like engage. I appreciate you, I thank you.