There more than 1.8 billion individuals utilizing Facebook each month? With a lot of energetic individuals, Facebook Ads are a piece of cake for any type of online marketer aiming to get to brand-new target markets in a location where individuals are currently investing a substantial quantity of time.
Facebook’s service system has actually expanded to be an increasing number of innovative, offering marketers extra alternatives to get to brand-new target markets as well as retarget previous website visitors back to their brand name. With so several various alternatives, it can be tough for marketers to figure out which Facebook Advertisement kind is best for any kind of provided project goal. In this blog post, we’ll go through each of the various Facebook Advertisement kinds and also assist you to identify which advertisements you ought to compete with various project objectives.
Facebook Ad Types
- Post Engagement
- Instant Experience
- Event Responses
- Lead Generation Ads
- Page Likes
1. Post Engagement
If you regularly post content material on your own Facebook page, you almost certainly know that some content material performs much better than others. With Facebook post engagement ads, you can drive more engagement on individual posts and expand its original reach. This can help you generate more activity on your own posts and can help you obtain more organic fans quickly by offering them the kinds of posts they’ll see more of if indeed they follow you.
In the example below, the style Stork Club ad promotes an update the corporation made to their Facebook photos. Notice that the add displays the post engagement (likes, comments, shares) along with the post to encourage viewers to engage with it.
The ad also features a “like page” button which allows the advertiser to generate both pages likes and post engagements all in one post.
2. Instant Experience
While app engagement ads are intended to highlight specific features to drive in-app engagements, app install ads are focused on generating new users. Instead of calling out specific features, app install ads are more likely to showcase the app’s core purpose and main functionality.
The video ad features help educate your audience about your product features using video.
Videos should be the highest resolution possible in aspect ratios 9:16 or 16:9. They also need to be a minimum of one second to a max of 240 minutes. A cool thing about Facebook’s video ads is that you can upload a 360 ad, which is an immersive experience where users can drag their finger or turn their device to see an ad.
In the example above, Spotify’s ad uses a creative, colorful video that focuses on finding new music and playlists for users to enjoy. While a user might see the add and decide to sign up for Spotify immediately, Spotify used the brand awareness approach to create compelling content to draw the user’s attention.
4. Event Responses
Whether you have a new store opening or just want to boost awareness for one of your store’s existing locations, you might consider using the local awareness ad type to drive brand awareness in specific geographic regions. This ad type is largely the same as brand awareness ads, but will be more oriented and targeted via location.
For instance, Cold Stone Creamery used an area awareness ad to focus on people in a geographic area when their store in Bangladesh opened. Notice how in this ad, Cold Stone thought we would use a video as the creative asset featured in the ad. That is a terrific way to engage users and entice them to avoid scrolling down their newsfeed.
Through the website conversion ads section, we touched on the actual fact that you could make use of conversion-focused offers as a landing point for your Facebook ad. Having said that, Facebook also enables you to set off-site offer downloads as a campaign objective.
Whether you have discounts, holiday deals or content-specific offers to market via Facebook ads, the offer claim objective enables you to customize your ads with calls-to-action specific to the offer. For example, you might use a “Learn More” call-to-action if you’re offering something that’s good only for the first 500 sign-ups, like in the ad example below:
As you can see, the offer claim Facebook Ad type should lead your users directly to a sign-up page on your website where they can claim the offer you promoted.
6. Lead Generation Ads
In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. For example, you might use a Facebook offer claim ad (as we discussed in the previous section) to drive users to your website and have them fill out a form there.
The downside to this conversion path is that users are required to leave Facebook altogether once they’ve clicked on the ad to actually claim what you’re promoting. Luckily, Facebook offers the lead generation objective, which allows you to collect lead information without forcing your audience to ever leave the Facebook app.
Here’s an example that shows the conversion path the user goes through on a Facebook lead ad.
First, the user see a traditional conversion-focused ad:
Once the user clicks on the add and/or call-to-action (in this case, Sign-Up), they see this pop up within the Facebook app:
Next, the user can click the Register button and see a form (of your choosing) with their information auto-filled.
Once the user submits the form on the lead ad, they can click out of the ad and go back to browsing on Facebook. It’s a great user experience and Facebook will sync with your CRM so your leads are correct where you desire them.
7. Page Like
A page like a campaign is best for advertisers who put plenty of effort into their social media existence and produce content designed for their Facebook users to drive engagement.
Keep in mind, you can also ad a “like page” call-to-action option to other ad types if you want to accomplish two goals with one ad.
Slideshow ads, in Facebook’s opinion, are kind of in the video category, kind of not. Think of them as billboards: they move quickly and can give an immersive ad experience. Slideshows are an affordable alternative to video, and also provide a quick loading time, so you can capture the attention span of someone who doesn’t want to wait for videos.
These are a possible option for you if you want to quickly make ads. Facebook gives you the choice of choosing from stock images and free video editing tools to create your ad magnificently. You can also choose music.
Slideshows are also ideal for you if you would like to simplify an activity that is a tiny bit more technical. Like Carousels, you may use quickly moving images to tell a tale or sequence.
Carousel ads have become diverse and Facebook hosts them on the internet site, Instagram, Messenger, and Audience Network. Carousels enable you to arrive at 10 images or videos in a single ad. This expansive ad space embraces creativity.
Common methods to use carousel ads are product demos, product highlights, showcasing specs in regards to a product, and a method to tell stories. Although they’re popular on Instagram, Carousels likewise have a location on Facebook and will attract users who are into an interactive experience.
If you’re releasing a whole lot of products simultaneously, collection ads could be something you consider, especially by the end of a campaign that drives a whole lot of interest. The reason being collection ads lets interested buyers move from discovering your product to purchasing in a streamlined method.
Collection ads are virtually like a web store, with a primary image of the merchandise along with four images customers can tap through. If indeed they decide to buy, they are able to do so without departing the platform.
For driving people to your site, an instant creation procedure, and keeping things simple, image ads are right up your alley. They certainly are a common type of ad and come with fewer bells and whistles than other formats. Still, they can be extremely effective.
With a single, stunning image and little text, you can create a stunning image ad, where that picture will be the focal point. Images on Facebook give you a format to use, with spaces to make sure your photo is usually incredible and you have the option to include copy.
How to Choose Which Facebook Ad Type to Use
We’ve covered all of the different Facebook Ad types campaign objectives you can use to meet the goals of your specific ad. But is usually that all-encompassing? Not really.
In reality, many of the Facebook Ad type campaign objectives overlap, and you could use multiple ad types to perform the same objective. Additionally, Facebook provides many different alternatives for you to select from once you select a campaign objective, this means choosing an ad type isn’t even half of the battle.
So how do you select which ad type to use?
1) Define your campaign goal
Before starting any ad campaign, you need to determine what the purpose of your campaign is. Are you trying to operate vehicle conversions on your internet site? Drive attendance for the next event? Simply get even more customers to your neighborhood store?
Don’t just think of a campaign around which ad type you need to use. Instead, focus on your own marketing needs and build your ad around it.
2) Choose relevant types you could utilize
Once you’ve defined the purpose of your ad campaign, have a look at the various Facebook Ad types accessible to you. Luckily, you know what each one of the ad types is.
Pick the type most highly relevant to your goals. You almost certainly noticed Facebook provides multiple ad types you could utilize for an individual objective. If your goal is certainly to operate vehicle downloads for an ebook, for example, you could use any one of the following options:
3) Narrow down your options
Once you’ve chosen which ad types are most applicable to your needs, choose the one you think will work best for your campaign. Or, use the same creative, copy, and targeting options to set up a campaign test using different ad types and see if one performs better than the other.
4) Write copy and create assets.
One great feature of Facebook’s Ads Manager tool is the wide range of creative and layout options you have available to you. Not only can you choose between image, video, photo grid, and carousel layouts, you can also customize your ads for mobile and desktop audiences.
Facebook also has lots of different calls-to-action you can use in your ads, or you can choose not to use one at all! As you run different ad campaigns, make sure to test and analyze what works best for your audience.
5) Use different ad types for different campaign goals
Don’t just stick to one ad type for all of your campaigns. Instead, make sure you’re optimizing your ads for the proper campaign objectives. Try different Facebook Ad types and various ad campaigns to optimize your ad technique for your audience.
6) Target the proper audience
Creating the draft of your ad is half the battle. The spouse is figuring out how exactly to target the proper audience for your ads campaign.
7) Test, analyze, and repeat
Once you have defined your campaign objective, selected your ad type, created your ad, and targeted the proper audience, it is time to analyze your results.
Remember: digital advertising is focused on testing, analyzing, and optimizing future ad campaigns as time passes. Make sure you stick to this important final essential step, and you will be on the way to implementing a high-ROI ads strategy very quickly.