According to Collect.chat, the real estate sector network marketing leads the list of the very best five industrial sectors profiting from chatbots. Brokers not really using chatbots are without doubt passing up on one possibility to grow their real estate industry.
Generating leads in property is difficult. In today’s digital age, many clients begin the procedure of shopping for or selling homes on the web. Brokers can’t afford to allow these leads to sliding through the cracks. Utilizing a chatbot can utilize online traffic to create and convert network marketing leads into customers.
Chatbots deal with conversations with clients that are at the top of the sales funnel. They collect necessary information by asking relevant questions and answers and alert agents of new leads.
Here’s why agents should use chatbots and how they can implement them.
1. Be available 24/7
Between meetings, house showings, and paperwork, real estate agents are often occupied and can’t remain available to clients throughout the day. Additionally, not all questions require input from a live agent.
Chatbots can answer client queries and offer support around the clock, 365 days a yr. Regardless of the day or time, customers can get the information they need or leave their details for an agent to contact them later.
Furthermore, According to The State of Chatbots Statement, the top reason why people use chatbots is to get quick answers. When a potential client is seeking answers about a property they are interested in, they don’t have to wait for a live agent to assist them. However, chatbots can provide immediate assistance.
2. Qualify leads
Agents can spend a lot of time sifting through qualified prospects and qualifying them. Chatbots, however, interact with each potential lead, collecting their info and saving it to a database.
Agents have access to a filtered, pre-qualified lead foundation, which prevents them from wasting time on unproductive queries. They possess all the details about what a customer wants before ever contacting them. This allows agents to jump right into building a relationship with the prospect and curating properties for them.
3. Schedule property showings
Not only can chatbots collect essential client information, but they can also schedule home tours for potential customers that are deeper into the sales funnel. Chatbots are an easy way to facilitate the intro between the client and the agent. Agents can then take over at this time.
4. Document conversation history
Chatbots keep a log of every interaction they have with leads. This history is helpful when an agent takes the reins from a chatbot to interact with a prospect. They can review prior communications and get a better understanding of the customer’s needs before contacting them. Agents can also review chat logs to identify trends between customers and chatbots, such as interest in particular properties or areas. It also helps agents to see frequently asked questions. Maybe the same question keeps popping up, so agents can put this information more prominently on their site.
5. Getting started with chatbots
Chatbots provide agents with numerous benefits – it’s easy to see why many real estate professionals are implementing them. However, chatbot applications vary, so agents should spend some time defining their goals and researching different solutions before starting out.
Many agents reap the benefits of deploying a chatbot upon both their website and Facebook page.
6. Website chatbots
HubSpot research discovered that 57% of individuals are thinking about getting real-period answers from chatbots on a business website. Brokers can connect chatbots with their website so they engage visitors with queries and relevant conversation.
Implementing a chatbot might sound intimidating. However, brokers can use an instrument like Botsify to create and deploy a site chatbot within a few minutes. The system allows agents to make a custom virtual encounter for prospects, offer an immediate response, and collect qualified leads.
Agents may use other equipment to apply a chatbot on the website, including Apartment Sea, Automabots, ManyChat, and Chatra.
7. Facebook Messenger chatbots
In accordance with VentureBeat, there are a lot more than 300,000 chatbots on Facebook. Customers not only spend time communicating with friends and family on Messenger, but they also prefer to engage with businesses there as well. According to a survey by Twilio, 9 out of 10 consumers want to use messaging applications to communicate with brands.
Agents, for example, can run Facebook Messenger Ads for property listings that lead prospects to a Messenger chatbot when they click on the ad. The Messenger chatbot can ask specific questions and instantly qualify leads. Agents get essential information about leads without having to spend time interacting with them.
With MobileMonkey, agents can deploy a chatbot to engage with customers on Facebook Messenger. The chatbot is a sequence of chat pages that trigger on Messenger based on what the customer selects or types. The platform allows agents to use the Bot Builder to set up a chatbot with quick forms, images, text, qualifying questions, and more.
8. Preparing for the future of real estate with chatbots
Chatbots will never replace the role of a real estate agent. However, they make it easier for agents to generate and qualify leads, offer 24/7 support, and more. Agents that implement a chatbot on their website and Facebook page will enhance their workflow as well as their customers’ experience – both of which will give them a competitive advantage in the real estate industry.