Are you looking for improving your social media strategy? Social Media Marketing Strategy is the backbone of any type of business in today world. Without a strong and clear social marketing strategy, your business will fail behind your competitors as they are faster adapted with latest automation social media marketing tools than you.
Here are 4 summaries of Social Media Marketing Strategy, you consider to incorporate with your digital marketing plan
- Strategy and tactics
- Content creation
- Publishing and promoting
- Reporting
Plan before you post
69% of the population uses social media, so while you have a lot of opportunity with social, you’ve also got a lot of competition
Step 1: Pick The Best Strategy and Tactics
Define your strategy
Thought Leadership
Establish yourself (and your brand) as an expert in the field.
Brand Awareness
Make sure people know your brand and products.
Lead Generation
Gather leads to fill a sales funnel.
Client Success
Retain and inform your customers
Choose Your Tools
Multimedia
Post a lot of type of contents in many different forms.
Curation
Gather and share informative content from across your industry.
Longform
Build deep, informative content that you use to structure the rest of your post.
Outreach
Make friend with influencers in the industry to share and share alike.
Step 2: Content Creation
Creating content for social media can be fast because you will usually share existing content from your blog or multimedia posts. But pay attention that you write good CTAs to get folks to click through.
Basic Steps:
1. Build the content on your publication platform
2. Craft images and multimedia content
3. Build a tracking-ready link
4. Compose a compelling call to action (CTA)
Step 3: Publishing And Promoting
This is the bulk of what you’ll do on social media: post, post again, schedule post, and boost your content.
Track and Measure
Use website analytics tools (Google Analytics) and page tagging short URLs and tracking pixels to attribute your traffic.
Post
Choose your platform based on your business goals, audience, and understanding of the platform’s community.
Extras
Use @mentions, #hashtags, DMs and more to find community and engage.
Scheduling
Schedule your posts in advance to batch your SMM tasks. Third-party SMM apps make this easy.
Step 4: Reporting
Go back to your roadmap. Build dashboard based on your strategy type and what you wanted to improve. Drill down into campaigns to view every detail. User automated scheduled reports to stay on top of all your campaigns.
