In the event that you haven’t joined Instagram, you’re passing up on great marketing opportunities. If your business isn’t on Instagram, here’s why you might like to get your brand on the platform immediately. Here is a snapshot of Instagram users in Cambodia
There have been 710 200 Instagram users in Cambodia in December 2018, which accounted for 4.2% of its entire population.
The majority of them were women – 52.8%.
People aged 18 to 24 were the largest user group (320 000).
The best difference between women and men occurs within people aged 18 to 24, where women lead by 40 000.
Since its inception, Instagram has shown to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. If you have not jumped on the Instagram bandwagon yet, you might be doing all your business an excellent disservice. In the event that you still need convincing, then have a look at these 7 explanations why Instagram can be continually rising in importance and how your company can benefit.
1. More people are employing Instagram
According to the folks at Instagram, their social media presence currently brings with it over 800 million active users. Of those millions of people, over 500 million are on the platform on a daily basis, with 80 percent of them being outside of the United States, 34 percent of them being millennials and 38 percent checking the website multiple times every day. With that lots of obtainable eyeballs, there is absolutely no limit to the achievement a business can reach with a dedicated Instagram strategy.
2. Any size of business can thrive
With all those users to select from, the sky may be the limit to what a business can achieve. That goes for large, well-known companies as well as smaller mom and pop shops and one-man operations.
Of course, even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, they are able to do so by keeping a dynamic existence and maintaining a routine of at least one post each day. This is one way both household names like Coca-Cola and Adidas in addition to a slew of smaller businesses have effectively used Instagram to thrive.
3. Businesses could make money directly from Instagram
Instagram offers evolved through the years, and now there exists a greater emphasis on making money through product placement. The latest program is called shoppable posts, and they allow businesses to include tags to the merchandise within their photos with links that add a product description, price and the capability to “shop now,” which will lead the user to your online store.
With this new service, it’s simple for a business to attract actual sales from the site, and with 72 percent of Instagram users admitting to purchasing products through the social media platform, the results are hard to ignore.
4. Stories make your business relatable
Instagram is an excellent way to show potential customers you are more than only a faceless corporation. This could be done through most of the app’s features, nevertheless, you can actually get that promotion with live posts and stories.
The ultimate way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience.
Instagram live posts are also an excellent way to build rapport, trust, and credibility with followers, and also showing that there surely is a human side to your business. If consumers find you as a lot more than an entity seeking to consider their money, they may be even more trusting of your brand.
Hashtags are essentially keywords that summarize what your post is saying. Popular Instagram hashtags such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat and Calvin Klein’s #MyCalvins have rocked the industry, becoming pop culture cornerstones that have made these popular companies even more recognizable and beloved.
You may not be Coke or Charmin, but effective use of hashtags can do wonders to separate your business from the crowd.
5. You can effectively engage with customers
What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? The fact is that people like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.
6. Mobility is usually king
Unlike Facebook and Twitter, which started out as browser-based sites, Instagram was created to be an app from the start. Since 90 percent of time spent on mobile is spent on apps, your company should take advantage of this and make your posts accessible to viewers wherever each goes via Instagram. Smartphone users have a tendency to turn to Instagram since it includes a cleaner style compared to the cluttered view that Facebook can create, and with engagement on Instagram being 10 times greater than on Facebook, you will need to can get on the bandwagon.
7. It provides many methods for getting creative
A great advantage of the photo-sharing app may be the creativity it provides. On Instagram, your marketing team can go wild coming up with new ways to draw attention and add followers and clients. Show the general public that your brand provides personality and that it’s cool to look with you by mixing it up with contests, shoutouts, vivid images, interactive videos and more.
If anything ties these 10 benefits together, it really is that more people are paying attention to Instagram than ever before, and you are only ignoring millions of potential customers by not joining this powerful social media platform. Take the tips you learned here and use them to start building your Instagram presence. Your bottom line will become glad that you did.