3 Tips for Brands Looking to Use TikTok for Marketing

In November 2019, data from application analytics company Sensor Tower revealed that short-form video application TikTok had surpassed 1.5 billion downloads.

According to the information, TikTok was the third most-downloaded application of the year, defeating both Facebook and Instagram (in fifth and also fourth places, specifically).

Usually, the considerable surge of a new social media app opens the flooring for on-line debate – should users produce an individual or professional account with the platform or skip it?

TikTok’s existing audience is dominated by more youthful users, as well as depending on a brand name’s target market, this may either turn companies on or off in developing accounts. Nonetheless, most significant social media applications were initially crossed out as passing crazes, as well as are currently welcomed and made use of on a daily basis by big organizations.

TikTok app download statistics

TikTok app download statistics

Maybe worth getting in on the first stage, prior to it obtains as well crowded.
“It helps businesses stand out from the competitors as well as broaden their reach.”

Are you considering ways in which you can get to a larger target market and also building even more creative video clip web content? If you are, after that maybe the best time to jump onto the TikTok bandwagon.

Below are some simple suggestions on how to grow your TikTok following from day one if you are looking in those instructions.

1. Be yourself, and also enjoy with the platform’s fads

The first thing you’ll discover regarding TikTok is that it’s a little like being back in high school, or university, all over once again.

The area contains highly imaginative content, and as keep in mind, more youthful customers generating this web content. They’re true to the photo they have actually grown for themselves, and also love to get on the trends, but they likewise don’t take the system as well seriously.

TikTok is everything about having a good time, and also any kind of organization that comes close to the app with inauthentic video clip messaging or content will certainly struggle to develop a faithful following.

Victoria Thompson, a social network manager at Haystack Digital, encourages that brand names ought to “cling on your own” in order to suit the TikTok scene.

” It’s much better to make a lighthearted video that shows off your company and also what you need to use than trying to produce the next viral meme,” Thompson states.

Thompson claims businesses ought to investigate other, comparable brand names on the system ahead up with an advertising and marketing plan and also social strategy – nonetheless, they should additionally be mindful not to stray also far from their brand name’s core messaging.

Your TikTok videos must be distinct, involving for fans, as well as add to your broader branding goals.

2. Brighten your videos

Can you escape reposting old video material that your firm has formerly posted on various other systems like YouTube? Most likely – yet it’s eventually in your best interest not to do so.

A celebrity that frequently sets up TikTok ad campaigns and also maximizes and also monitors their performance, claims that TikTok videos need to go above and also beyond to be interesting and also involve audiences.
Basically, you’ll need to “brighten” every TikTok video before it goes real-time. Here are a couple of tips for producing noteworthy video clip content.

Be as humorous, honest, and also casual as feasible. He notes that these types of videos have a tendency to execute best include songs for a lot more involvement and also brand exposure.

Use appropriate hashtags for raised direct exposure – You can locate trending hashtags via TikTok’s Discover web page

3. Start a trial run of TikTok currently too much better recognize the app

Alex Zaccaria, the Co-Founder of Linktree, states that while TikTok is seeing a substantial rise in downloads, many brand names are still checking the platform out.

Now might be the optimal time to carry out a TikTok trial run for your business. Zaccaria claims that brand names can make use of the application to check out, trying out video clip web content designs, and much better recognize its basic functions, while users function to specify the channel’s best practices.

” Now is the time for businesses to enter early, test, and also learn from approaches prior to kickstarting broad projects,” Zaccaria states.

TikTok Magnet

TikTok Magnet

Furthermore, Zaccaria suggests brands not to overextend their initiatives on social media. TikTok might provide access to one more audience, yet if that audience is not your target audience, you may intend to refocus your initiatives onto different video systems like YouTube. Even Instagram can be a big winner for targeting younger audiences.

” It’s so essential for local businesses to be on the right social media systems that reach their target audiences,” Zaccaria states. “Social media is among the best native advertising networks local business leaders can use to locate their target markets. Those who produce one of the most genuine material – despite platform – commonly enjoy the most benefits.”

It’s still too early to tell whether TikTok will have real remaining power, and also will certainly challenge the existing social media sites giants, however, the early indicators suggest that it has the prospective to catch on, and also end up being a larger factor to consider for social media marketing. As well as now might be the time to start testing. Those that get on very early can get a benefit, both in terms of creating platform understanding and utilizing vital attributes.

In addition, Zaccaria recommends brand names not to overextend their initiatives on social media. TikTok may give access to one more target market, however, if that target market is not your target market, you may desire to redouble your efforts onto various video systems like YouTube.” It’s so essential for tiny companies to be on the right social media platforms that reach their target audiences,” Zaccaria claims. “Social media is one of the best indigenous advertising channels tiny company leaders can utilize to discover their audiences. It’s still as well early to tell whether TikTok will certainly have genuine remaining power, and also will test the existing social media giants, yet the early signs recommend that it has the possibility to catch on, and also come to be a bigger consideration for social media advertising and marketing.

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