Below you will find a short overview of a study based on an analysis of 600,000 search queries, which then calculated the value of various local ranking parameters for each top-100 page.
Facts about Google’s Local Ranking
Is there at least one keyword in your list of keywords, like “keyword + City (or state)”, that you’d like to rank for?
If so, then you’ll find the information below extremely useful! These findings are based on a large-scale research effort on Google’s local ranking algorithm and highlight the importance of various local SEO ranking factors.
But before I go into further detail, let me take a moment to remind you that we are running a 20% Discount Special Offer.
So, let’s briefly answer the question:
Main Factors Impacting Local Ranking
1. Links. While everyone understands that backlinks play a crucial part in local ranking, the lesser-known secret discovered by the study is that they have the strongest correlation to positive ranking. What really matters is how old your links are, target keywords usage and word count of on-page content. All of which helped towards creating positive local rankings.
2. Website factors. Not surprising, but the use of the target keywords and the number of words on a page appeared to make a difference. Location pages with a lot of content tend to do better than those with smaller amounts.
3. Citations. While citations are important to establishing the authority of a site, interestingly, the study found that citation did little to disrupt a site from its local ranking, especially if the site is already in Google’s Local Pack. This does not mean citation problems shouldn’t be fixed. It just confirms that while foundational in nature, citations do little to improve local rankings.
4. Factors related to Google My Business. The study’s results showed that, while inclusive in and of themselves, having a more complete Google My Business page did result in better local rankings. Given how these factors work, it’s difficult to determine the precise contribution of GMB factors to positive page rankings. However, factors such as verified business ownership, photos and good reviews in your GMB profile all helped with enhancing local rankings.
So, what does this mean for your Local SEO Ranking strategy?
Well, for starters, you do need to tackle your citation issues ASAP.
And, if you are competing in a particularly competitive niche, you need to start acquiring backlinks – high-quality ones! – at the earliest. But more significantly, the results of the study lead us to conclude that Google’s organic Local SEO Ranking algorithm holds a lot more sway on Local Pack ratings than it did prior to its Pigeon upgrades.
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enrich their site with top-notch content
get a long list of the citations as a BONUS for any of our backlinks package!
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