What Is a Landing Page?
There is a lot of confusion about what a landing page is. Some people think it’s the same as a home page, while others believe it’s only used for paid ads. In reality, a landing page is any web page that someone arrives at after clicking on a hyperlink. It could be your home page, an article, or even a product page. The key distinction is that a landing page has one specific purpose: to convert visitors into customers.