Traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.
1. Use On-Page SEO
On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes — you need to really nail your SEO to get (and stay) ahead of the competition.
2. Use Social Media Posts With Hashtags
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
3. Start Email Marketing
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
4. Set Up An Affiliate Program
Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and person to person. Best of all, you merely payout whenever a genuine sale is manufactured, meaning there’s minimal risk involved. Once your affiliate program is established, you can leave it automatically and focus on the areas of your business. To begin with, leverage a listing of the very best affiliate programs and determine which one is correct for you.
5. Guest Post
Some people will let you know that guest blogging is no more effective, but with a strategic approach, guest blogging can be among the best methods to generate website traffic. The most crucial thing can be to blog on sites that are highly relevant to your audience so you generate high-quality traffic. Provide a lead magnet to entice new visitors to your site, and return the favor by asking other writers to guest post on your own site too, then share that content on social media. Don’t limit you to ultimately written posts either — podcasts, Instagram takeovers and YouTube guest appearances are impressive in 2018 and beyond.
So there you have five of the very most effective ways to boost your web site traffic. By optimizing your on-page SEO, you’ll increase your organic search engine rankings and generate even more visits. Utilizing hashtags will help you to reach clients and email marketing are certain to get more people from your own list to visit your website. Affiliate programs and guest posting both leverage other people’s audiences so that you can generate a lot more visitors. Through the use of these five strategies, you’ll have significantly more traffic and increase revenue very quickly.