With Youtube fast becoming the next most popular internet search engine after Google, it’s easier than ever before to get your movies seen, as a lot of people actually get started their explore Youtube now.
Your website and the web aspect of your business relies completely on visitors. The even more you can obtain, the even more potential clients you’ll have, so that it makes sense to test different sources.
Sell Products Easily
Video helps to Increase Potential Reach
Catch attention
Ideal for Social Media
People like videos
Good for SEO
As persons now use YouTube as a search engine, having your video clips on there means you have a much better chance of being spotted.
It’s almost all about getting your brand in front of as many potential customers as possible and making it easier for potential visitors to get you. The better you do this, the better results you’ll have.
Everybody loves consuming video in 2018
Which means your potential clients do too, thus get your thinking cap on for video concepts you can use. Appear at what your rivals and businesses in additional sectors to yours are performing and choose a plan.
Video makes details extremely fast and simple to digest, it can help you get your stage throughout quickly and it’s extremely cost-effective to produce.
We’re not discussing Hollywood quality movie-making right here, just brief simple videos that you can make really quickly.
Your videos can be promotional, like ads for your business, useful info or tips, discounts or special offers, or just fun stuff depending on your brand.
The traffic stats for video are insane .
YouTube has over a billion users and reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
On average, people spend 2.6x more time on pages with video than without (Wistia)
The word ‘video’ in an email subject line boosts open rates by 19% (Syndacast)
Marketers who use video grow revenue 49% faster than non-video users (VidYard)
Over 1.5B users, 1 in every 5 people on earth, log into YouTube on a monthly basis (YouTube)
Nearly 50% of browsers search for product related videos just before visiting a store (ThinkWithGoogle)
4 out of 5 consumers agree demo video clips are helpful (Animoto)
4x as many people would prefer to watch a product video than read about it (Animoto)
Keep in mind, if you don’t want to appear in the videos yourself you can try a Powerpoint presentation turned into a video with a simple voiceover, or at the very least, music playing in the background as you spell out your message on the screen.
5 Reasons To Use Video Marketing In 2018:
1. Video makes it easier to sell your product
You can usually get your point across more efficiently with video than you can with copy or design. This is because video pitches can frequently be even more convincing as it’s easy to put in a host of proof components. Plus, it’s just even more absorbing.
If you’re in the video, it could build trust as many people can in fact see you and, in the event that you make certain you’re upbeat and speak clearly, you’ll find video clips really can engage your audience.
Many internet surfers admit that they take videos under consideration when researching or determining to buy a product or service.
Videos are very cost-effective to produce and will last for years if you make sure they’re not limited to a specific time or occasion that will date them.
2. Videos can be optimised to increase your potential reach
It’s worth spending a little time on optimising your videos for the search engines, as you’ll see much better results if you do. So make sure you add your keywords, meta tags, descriptions, and a catchy title to your video description on YouTube.
Don’t forget, if you upload your videos to YouTube or any other video site, you get two bites of the cherry, traffic wise.
The website page you put your video on will get indexed and can begin receiving traffic, but the YouTube page with your video on will also be indexed in the search engines.
So you get multiple doorways for traffic to find your website.
The other good thing is that videos can be very shareable, even more than website links, so you could also get extra traffic from people simply sharing your videos.
Video marketing is very cost effective too, due to the fact for some videos, it only costs you your time and effort to create them. You can, of course, pay to get a professional one produced, but also for most industries, self-produced videos get the job done just fine.
3. Compatible with Mobile
With half of most YouTube traffic via mobile, you can view how important mobile happens to be right now.
As most of us have a mini Computer inside our pocket or bag now, your potential clients are ready and waiting to listen to your message, wherever they are.
Keep it basic also to the idea though as customers like brief, snappy videos.
Shoot for around 30 secs to 2 minutes long for your videos seeing that many people have short interest spans. Remember, you will need them to engage together with your whole video so they’ll view to the eliminate and move on to your PROACTIVE APPROACH.
4. Ideal for Social Media
Share. Share. Talk about. That’s the mantra for cultural mass media including Instagram, Facebook, LinkedIn, Twitter, or YouTube. And video is ideal for sharing.
Approximately 68% of individuals share the videos they watch and presently there are almost 4.75 billion videos shared on Facebook every 24 hours. Wow. That’s a lot.
Can you see the potential for your business of all this traffic you can tap into? You only need a tiny piece of this huge video traffic pie, to make a fortune.
5. It can really level the playing field
How successful your videos become mainly depends on how well they connect with your audience, and how well they drive them towards a purchase.
Your success with video has little to do with your brand size or budget, so even very small businesses can now compete and grow quickly online.
If you’re a small business with a tiny budget, you can still set social media alight with a great, creative idea. It’s the concept and the idea that counts, not how big your name is usually or how much your video cost to make.
Conclusion
There’s no escaping the fact that videos are now incredibly important online. YouTube is one of the biggest websites on the globe and is the 2nd most popular search engine after Google.
We all consume videos on a daily basis thanks to Facebook and the rest of social media.
If you’re not doing so already, you need to begin using videos for promos, ads, tutorials, video blogs, customer testimonials and anything else that helps you reach out to your target market.
Make sure you look at what other persons are doing in both your own and other industries, as this will help you to create your own suggestions for promotion.
Make your videos simple, short and spread them as far and wide as you can. If you can get your potential target audience to bond with you through your videos, you are halfway to building your very own brand.
