Influencers are a new era of old-fashioned celebrities who are now owning a billion-dollar market around social media.
They no longer have to be a music/cinema/or sports star to be contacted by brands to promote their products. They could be bloggers, chefs, tech savvies, or any other energetic user of different interpersonal media platforms.
In this article, I’ll summarize different facets of influencer advertising and in addition introduce useful equipment that will help you to find specialized niche influencers and get in touch with them.
The lucrative marketplace of influencers on social media
Most marketers think that influencer Marketing or advertising on social media may be the most effective method of building brand awareness. Google offers announced that the amount of searches for the word “influencer advertising” has increased by a lot more than 1500 percent in 3 years.
As influencer advertising has turned into a profitable business, many interpersonal users want to gain fame and be influencers. This tendency has caused a whole lot of complications for online marketers and has produced the procedure of finding an authentic influencer hard. Sadly, many influencer accounts on Instagram are false and the owners simply want to sell their Instagram account.
Different categories of influencers
With brands spending more money in recent years, different kinds of influencers have emerged that can be categorized as:
Each category has its own characteristics in terms of the number of followers, niche relevancy, and engagement rate, and you need to be prudent in choosing and collaborating with them. You had better think of all these categories and decide which one can build brand awareness and help you to increase your sales.
It should be noted that organic influencers are also a new generation of brand advocates who can be viewed as Nano-influencers. The most important characteristic of them is that they are not paid to advertise your products or services. They are actually your real customers who want to write and speak about your brand because they genuinely like it.
Important prerequisites for choosing niche influencers
Selecting a good influencer is strongly dependent on your:
Please do not reach out to any influencer before specifying the above matters.
Tools to find influencers
If you want to start your influencer marketing campaign, you need to find a highly engaged one with a lot of followers related to your field. There are several useful tools that can help you find niche influencers. Here are 5 great examples:
Awario is one of the best social media measuring and analysis tools that can track the top social services like Facebook, Twitter, Instagram, YouTube, Reddit, etc.
More importantly, it can easily provide you with a list of niche influencers and the ability to build relationships with them.
Actually, you can track the keywords of your own brand and monitor the most active influential people and finally choose the best of them. You can easily search the top keywords of your own specialized niche on Awario and it’ll rank interpersonal influencers or bloggers in accordance with their account’s fans or blog’s traffic.
Since it is mentioned on Traackr.com, it offers services such as for example influencer discovery, vetting, organizing promotions, analytics, and is just about the benchmark of the influencer marketplace.
It includes a great influencer data source along with the most satisfactory influencer relationship management system. You may use different filter systems like platform, topic, vocabulary, location, age group, gender and find appropriate influencers for your marketing campaign.
Also, you may evaluate your marketing strategy with insights it will provide into all social activities of influencers and increase the ROI of your campaign.
BuzzSumo is a great tool used for content research and also influencer monitoring. The most viewed content in your field has been probably generated by an influencer. BuzzSumo is constantly searching the internet including blogs and social feeds to provide you with the most popular content in your niche.
It can browse the world’s largest social engagement data with more than 5 billion articles as well as performance trends in the past five years.
BuzzSumo can be of use to find bloggers, authors, and generally content creators who are highly engaged on social media.
Klear’s focus is only on influencer marketing, and as it is described on its site, it is the smartest influencer search engine available. With some advanced search filters, this tool can categorize influencers in more than 60,000 topic fields.
It supports all top social networks like Instagram, YouTube, Facebook, and Twitter with the ability to ignore fake followers, bots, and inactive accounts. It has a great database with a global reach covering all skills and categories along with different filters like interests, geography, age groups, genders, sponsored, and emails.
Heepsy is also a database providing you with access to more than 7 million influencers all of them with more than 5K followers. You can filter them by category, location, engagement rate, outreach, and some advanced filters.
Heepsy can remove suspicious and fake accounts and also provide you with information about posting frequency and other rates of influencers. Moreover, it analyzes influencers by the viewers, authenticity scores, viewers demographics, price estimations, and brand collaborations.
In this post, I tried to conclude the major areas of influencer marketing to be able to decide the place to start and how to proceed.
Of course, you have to research and experiment more if you would like to optimize your influencer strategy. You can, for instance, track the influencers who’ve been useful for your competition.
In the end, it really is strongly suggested to use analytics to constantly measure your performance and improve it accordingly.