What is SEO? How to Do SEO!
A lot of SEO definitions out there you can find on the internet; however, here some easy definitions of SEO may be best telling you what SEO all about is:
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Source: Wikipedia
SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index. Source: Shopify
The more you drive people to visit your offline store or online shopping site, the more you generate revenues. That’s why many businesses around the globe spend a lot of money to hire SEO masters to optimize their website to increase their website visibility which builds lead generations to their business.
Unfortunately, most businessmen or entrepreneurs dream to drive as many clients as they can to buy their services and products even at the local store or via their website; however, most of them are hard to make it happens as they are lack of knowledge on SEO. Only webmasters or web developers or even online marketers who possess extensive knowledge and skills in optimizing SEO for the business website to drive visitors to the website. Here’re some practical strategies for you to make your website gets high ranking on Google – First Page through tips and tricks of Search engine optimization (SEO):
1. Creating Videos for SEO
The total number of hours of video watched on YouTube each month – 3.25 billion. 10,113 YouTube videos generated over 1 billion views. 80% of YouTube’s views are from outside of the U.S. The average number of mobile YouTube video views per day is 1,000,000,000. Data: Dec 13, 2017, Videonitch
What does this mean to you? Most of you are using Google.com to search for content, right? Yes, we are. You may know that YouTube belongs to Google. Google search authorism pulls every YouTube video and shows the result on Google search based on the keywords that you’re searching for. This means that if your videos found most often on Google search results, even the first or second page then you are already driving traffic to your business.
The more your video contents are appearing on Google search results, the more you make money from it. Therefore, video content is the key to get your website on top of your competitors. Produce as many video contents about your products or services as you can and upload them onto YouTube, you have done for the SEO!
2. Write High-Quality Contents for Website
Unique, well-written, or high-quality content is also an important factor that drives organic visitors to your website while you are sleeping, eating, talking or even sexing. If you are a businessman and you don’t have time to write content for your website, you better hire freelancers to write some relevant content or content marketing for your products or services. Your customers like reading information about your products and services, hence the more useful and high-quality content you have on your website, you will have more customers visit your site. Do you best to write some contents and post onto your website consistently, you will see the result.
3. Adding Alt Text on Picture
People love viewing picture for fun, for the sake of fulfilling their curious emotion. Before they read an article, they may see the picture first. If the picture on your site looks not attractive, they will not click to read the article. Bear in mind that you have to have some good-looking pictures along with your articles on your website or in article post so that people can find you even via Google search. Google tends to promote any site that has unique, good quality pictures. Wait!! Don’t forget to name your image before uploading it onto your website. This way Google machine can recognize that image whether what it is, as a result, your image on your website will be shown on Google search results.
4. Adding Meta Tag on Contents
A meta tag is an HTML tag containing information for search engines about a specific website. Meta tags contain keywords or phrases alerting search engines of a website’s content to be included in search results for users requesting related information.
- Title Tag — The title meta tag is the most important element in the site optimization process. Many search engines pay particular attention to keywords that occur in the title tag. As well, search engines generally display the title tag’s contents in their site listings.
- Description Tag — The description meta tag defines site information a search engine displays when it lists the site. The description meta tag should concisely explain the nature and contents of the page.
- Keywords Tag — The keywords meta tag lists the search keywords for a site. The keywords entered here should reflect any words or phrases Internet users might use to search for the site. Although many search engines have ceased to incorporate this tag into their ranking procedures, it’s still a good idea to add this tag before submitting a page. Source: Godaddy
This means that your article title, descriptions and keywords need to be consisted of the same keywords to make your article friendly searchable on Search Engine. Google will pick the title tag, verifies with description tag and keywords to pull your article out of your website and shows it to the searcher based on their searched keywords.
5. Using SEO Software
Most people still believe that some software can help to make their website SEO works well while Google tries to explain that “there is no software that makes your site gets high ranking on Google search” if you don’t have useful and high-quality contents. However, some software really helps webmasters to know the keywords that most people are searching for on Google then they use those keywords on their site to get high rank on Google. That’s just an aspect of the SEO software. Other SEO tools or SEO software can automatically build backlinks for a website for some penny. However, this is known as black hat SEO which Google is currently fighting against those guys as Google wants to make the Search Engine Eco-friendly. We’d not recommend you use Black Hat SEO technique as it will be definitely affected your website ranking if Google found out that your website is a spam site.
To make your site gets high rank on Google, you must consistently produce video contents and upload onto your YouTube channel, write unique contents with high volume search keywords (use some SEO software or SEO tools to generate keywords trend on Google and incorporate those important keywords in your article), name all of your pictures before uploading to your website and don’t forget to add relevant keywords on title, description, and tag on your article when posting it. Now you master your SEO skills.
We do believe that you will make your website a high rank on Google search.
Have a Good day!