The digital marketing industry has seen an influx of growth over the past few years. More businesses than ever are adapting to the digital arena brought on by the global pandemic. This change of pace has spurred new digital marketing trends that have replaced previous outdated strategies.
1. AI Writing Assistants
I’ve been getting excited about AI writing assistants which are mainly tools that can produce ghostwritten content. There’s Narrative Science, Wordsmith and Automaton, for example. All these AI assistants work by combing databases and finding patterns in order to make educated guesses on what the content is about. Advantages: an illusion of higher quality and less personal bias in articles, they’ll likely churn out more articles than there would be human writers, will lower prices for clients, less stress on writers.
2. Video Marketing
Our firm has invested in video marketing, to revel in the potential. Watching a video for a product or a service not only improves brand recall for the consumer but also gives them a chance to immerse themselves in the experience. They receive a few minutes of either entertainment or information and are incentivized to share it within their networks. You can also use the elements of storytelling to weave an unforgettable narrative.
I love the idea of using contests and giveaways to drive traffic to your website and boost conversions. They’re fun and generate excitement with your target audience, encouraging them to take action and interact with your brand. The great thing about contests is you can set rules to boost engagement, such as requiring social shares or comments to get entries.
4. Audio Social Apps
I have never seen the ability to create momentum behind a product or service like you can with audio social apps such as Clubhouse, Greenroom or the new social app Fireside. Even market research can be done with the press of a button and you can hear from your potential clients in real-time about what they want or don’t want. Even finding out what problem to solve and add on to your current portfolio.
5. Accessible QR Codes
I’ve been getting excited about QR codes as an access point to products. During Covid, the rise of restaurants using QR codes to display their menus on people’s phones means almost everyone knows how to open a cellphone camera and scan a QR code. This is a rising trend that is going to become more and more popular.
6. Social Media Shares
Social media content that spotlights our clients, stakeholders, partners and collaborators is an amazing way to get at least one share of your content. We have changed the way we measure success in a post from just reviewing likes and comments to how many shares we are getting. This approach is a game changer and really builds relationships.
7. The Rise Of Audio Content
There has been a shift in media consumption. Written rules the world and the internet but something has changed for some time now. Writing isn’t the only major option for media consumption. We’ve moved to audio and video. And the trends can be seen in books being preferred in audio form and blogs becoming podcasts.
8. Leveraging SEO
SEO PR is very exciting and is allowing for proven ROI from building high-value PR links on major news outlets. This concept can drive more organic users and obtain highly sought-after publication backlinks.