5 Smart Ways to Use Facebook Ads Retargeting

5 Smart Ways to Use Facebook Ads Retargeting

With these 5 Facebook Ads retargeting strategies, you will increase clicks, brand awareness, and improve engagement.

Retargeting is an excellent tool in advertising.

In case you are closing a handle a person that’s already familiar, retargeting reminds them another to you.

Whether a person clicked from your site or you will want customer another after quite a long time, retargeting is an excellent way to draw in extra network marketing leads. And Facebook is a superb system to entice customers new and previous in, however they likewise have useful choices to assist you retarget your preferred customer base.

While it’s vital that you have a strategy to help you bring results, it’s also well worth knowing how to use the right ideas to assurance a retargeting action strategy that may bring persons back again. Here are five approaches to utilise Facebook ads to retarget customers.

1. Use urgency to persuade customers

The importance of crafting a relevant and attractive ad is essential. Incorporating a CTA stating that the present “ends quickly” or “buy right now and save X amount” adds that all-important urgency to your ad. A CTA’s purpose is definitely to encourage persons to click on an ad right now. Urgency is definitely nothing new, but it still utilities the power of persuasion, which is a proven selling tactic.

2. Coupons and discounts

Coupons and discount rates are section of the fabric of e-commerce and retail, but it’s also one of the best advertising strategies out there. For example, gives such as “free shipping on your first order” or “buy one get one free” help to identify vital potential customers, and you may retarget your ads to reach them again.

Coupons and discount rates work well, but it’s important to remember that while they can entice persons in, they may not preserve them. Using this in conjunction with an evergreen present that you will be already providing (without overtly informing the customers) can intrigue your potential customers a little bit more and pull them in.

Special offers also work their magic at the checkout point. It functions as a proactive approach at the checkout that may really encourage you to definitely click on the all-important “purchase” key.

3. Provide cart abandoners a nudge

Should you have customers that are noncommittal, you can contact out this flaky behaviour without traveling them away. Many individuals who put something within their cart but click apart is all-too-common.

Fortunately, it simply relies on high quality copy that speaks right to the customer and a dose of friendliness. Based on your business design, you might want to make use of humour like puns, in addition to emojis to focus on the individual.

By personalising your message, stating something similar to “your cart is missing you” (with a love by the end) really helps to get in touch with the client. By speaking right to your market using second person conditions such as for example “you,” it creates the whole process even more friendly and warm.

4. Cross-sell with various other products

Another way to get reach with customers who want after a particular kind of product can reap the benefits of cross-selling. When somebody buys something from a specific set, for instance, a driver, you may use cross-selling ways to propose other styles of clubs, golfing shoes and boots, balls, and caddies.

This approach is effective for keeping a person onboard for the long term, and Facebook includes a guide and different ways to give you a hand. If you are seeking to engage a person, you can personalise the knowledge and sell complementary products. But it addittionally allows you to become familiar with your audience.

Through the use of cross-offering as an advertising tool, you are gradually building out consumer journeys and supplying solutions to problems customers may not realise they have.

5. Reinforce customers loyalty

If you are seeking to create a relationship with a person, brand loyalty is vital.

If you would like customers to keep returning to your brand, you’ve surely got to connect to them with techniques that they come across meaningful. There are several approaches that each business should make the most of. The 1st one is usually to be responsive.

Companies like Starbucks engage directly with customers by replying to remarks or posting positive comments from customers to those people that posted a glowing review. But it’s also vital that you make your client feel just like they are part of the business giving them a special sneak peek.

Giving them behind-the-scenes gain access to, this will promote that feeling of transparency so that you can most probably about your ideals. If you want to go one step further, you can use tools like Dynamic Ads to promote brand loyalty. By connecting your product catalogue to Facebook, it will use the algorithm to pick relevant products based on a user’s history.

Customer loyalty is not one-sided. We have to remember that building brand loyalty is an ongoing process which requires a wide variety of strategies. By increasing your engagement with customers online, you are reiterating the fact that you will be loyal to them if they are to you.


When promoting a business, it’s vital to increase your revenue using the right content that makes a significant impact.

When using retargeting tactics, it is a fantastic way to get first-time visitors to convert if they’ve clicked away from your website or store. Because Facebook is a hotbed of more than 3 billion users, retargeting ads on this platform is very easy to manage.

Facebook has a variety of retargeting options to help you get started, and using this platform can help to maintain relationships with your current customers, as well as gain new ones. It is the perfect way to build relationships with your customers and get those all-important conversions.

Retargeting is very useful, and it’s something your business needs to utilise.

About the Author



ACTIVERIFY.COM is trusted local Digital Marketing Agency | Website & Mobile App Development Agency company in Phnom Penh, Cambodia, offering a wide range of experiences and services including Website Development & Design, Digital Marketing, Social Media Management, Email Marketing, Search Engine Optimization (SEO) Consulting, Online Advertising (Facebook & Google Ads) to small and medium businesses.

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