Every online marketer dreams to get their email’s messages opened by recipients because most of their income’s revenues are reliable on a mailing list. The more people open their emails, the more they sell out their products or service. Simultaneously, they jump from these learning sources to others to find out tips and tricks to get their email marketing works as they wish too, still found no practical email marketing methods that can solve their stressful problem. Here’re the best 10 email marketing tips and tricks that you use to build your email marketing profit empire.
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1. Use a short subject line
The shortest with meaningful or catchy email subject line is the best way to attract reader’s attention. Long email subject line tends to lose the reader’s attention up to 80% of open rate. You might have experienced that the more you have a lot of emails in your inbox, the more you will you not pay much attention to those emails, you will be ended up reading any emails that have good and short subject line. Imagine that if your readers have hundreds of emails to read every day or week, so are they going to read an email with a very long subject line? Obviously, people are not paying attention and read all the emails in the mailbox. If you keep your emails subject line short, clean, and simple, then they will be likely to open your email for sure.
2. Use subscriber “First Name”
If you are overuse your subscribers’ name, they are likely not to open your email. Using their first name is quite important if you want to build a good relationship for long lasting as they will notice that you seem to know them well. But, don’t overuse it. Using both first and last name are like known to be too professional while using the generic phrase “Dear Respective Customer” can make you and your client a distance in your communication. Using the first name “Dear Mary” this is more likely to be the great example that you may need to use in the first intro of your email.
3. Write short email copies with short sentences and large fonts
Nowadays people don’t have much time to read. Based on the research, people are likely to watch. However, email is a text-based platform, how can we include a video for people rather than read? Some email platforms allow you to embed video on to email, but link to other site like YouTube, for example. Then you need to create videos for your every email though. This really a stressful task for experience for you if you have no experience in video production. The practical way for everyone is writing the message in the email body box, title, then send out. Just keep in mind that people like to any short email rather than long email. Keep it short, simple, accurate, and get to the point. A long email with catchy images and/or videos will turn your email your email to be a spam email.
4. Write first 100 characters in body email
Not many online marketers notice this email tip, email readers can be seen only the first 100 characters of text when they see an email in their email inbox. If you have a long subject line, you have less space for the first 100 characters of text. This is essential for you to keep in mind that the first 100 characters of text in the body of an email will affect whether a reader will open your email or not.
5. Send email based on subscriber’s local time
Sending out emails or messages based on subscribers’ local time is essential for improving email open rate. This’s important and you need to set up in your email autoresponder. If you don’t do that you will be ended up by sending email to subscribers around mid-night or at the time that they don’t use or open an email.
6. Follow the same theme your every email
Using the same font style, template, layout, and color pallet will help you to recognize by your recipients that is YOU. This is really important if you are sending a sequent of emails to people. People now are very busy. Every day, they receive hundreds of emails. Keep your email simple, consistent and followed by the same theme helping you to build trust with customers, as a result, your email will be read by them.
7. Filter Good and Bad Subscribers
Inactive email subscriber will not make you any profit. However, they will be made of your profits later. That’s why you need to classify or filter your emails by whether active email and inactive emails. This way will help you dealing with them to get they say yes, they like buying your products/services. Keep your subscribers’ emails filter on a regular basis, giving you ideas more ways to get your messages read by potential prospects.
8. Use a Good Email Marketing Platform
A good email marketing platform helps you to create and send an email with ease; In addition, it will deliver your emails surely right in the recipients’ inbox. Good email platforms that many online marketers suggested are Mailchimp, Aweber, GetREspone, ..
9. Provide Great Content and Value
Providing high-quality content to your subscribers helping them want to read your content. High-quality contents here refer to the contents that are useful, trustful, relevant and well written without grammatical errors. Not only that they will not leave your email as well if your weekly newsletter contains high-quality content. If you provide them with less quality or irrelevant content to them, you are likely to spam them, and they will get your email to their spam box.
10. Get Your Subscribers Involve in Your Business
Every email that you send to your subscribers, you might need to include the social media page’s links with a Call to Action like follow/like your Facebook page, Twitter, Linkedin or YouTube channel. Doing this makes your readers learn better about your company or services/products. Sooner later, they will buy your products/services. Keep in mind that make your subscribers involve with your business this way you can build a long relationship with them.
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Email Marketing Phnom Penh
