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12 Video Statistics to Guide Your 2020 Online Marketing Strategy

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Here’re 12 Video Statistics to Guide Your 2020 Online Marketing Strategy

  1. 82% of internet traffic will come from video by the year 2020
  2. 45% of people  watch video more than an hour on Facebook or YouTube each week
  3. 90% of video  viewers say product videos are helpful for the decision-making process
  4. Video in email marketing will  increase the click-through rate by 63%
  5. Videos are shared on social media 1200% more than images and texts combined
  6. 64% of customers are likely to buy a product after watching a video about it
  7. The vast majority of videos are shorter than 60 seconds, regardless of industry or annual revenue
  8. 9% of small  businesses currently use YouTube, leaving a huge portion of the marketing untapped
  9. 85% of Facebook users watch videos with the sound turned off, 80 opt for captions or find a way to get your message across without the use of audio
  10. Videos on Instagram get 2x the engagement of videos on other social media platforms
  11. The optimal video length for Instagram is less than 30 seconds
  12. The optimal video length for YouTube is 5-7 minutes

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