Here’re 12 Video Statistics to Guide Your 2020 Online Marketing Strategy
- 82% of internet traffic will come from video by the year 2020
- 45% of people watch video more than an hour on Facebook or YouTube each week
- 90% of video viewers say product videos are helpful for the decision-making process
- Video in email marketing will increase the click-through rate by 63%
- Videos are shared on social media 1200% more than images and texts combined
- 64% of customers are likely to buy a product after watching a video about it
- The vast majority of videos are shorter than 60 seconds, regardless of industry or annual revenue
- 9% of small businesses currently use YouTube, leaving a huge portion of the marketing untapped
- 85% of Facebook users watch videos with the sound turned off, 80 opt for captions or find a way to get your message across without the use of audio
- Videos on Instagram get 2x the engagement of videos on other social media platforms
- The optimal video length for Instagram is less than 30 seconds
- The optimal video length for YouTube is 5-7 minutes
Video marketing in Cambodia
